This year’s annual networking evening of Danilith Nokere Koerse brought together more than 220 partners and guests at Smappee in Harelbeke. With representatives from 136 different companies, it was an inspiring evening where cycling, technology, marketing, and entrepreneurship took center stage. The setting at Smappee perfectly underscored what Danilith Nokere Koerse stands for: progress, innovation, and collaboration.
Host Stephan Grosjean, CEO of Smappee, welcomed those present with a short but powerful speech. He drew a connection between Smappee’s technological vision and the approach within the sports sector.
“In both technology and sport, everything revolves around efficiency and making the right decisions at the right time. Just as in elite sports, innovation in energy management can make the difference between following and leading.”
That shared mindset makes the collaboration with Danilith Nokere Koerse particularly logical: both organizations strive for sustainable growth, smart solutions, and a strong vision for the future.
In addition to networking and inspiration, the digital transformation of Danilith Nokere Koerse was also central. In the past year, an important step was taken towards further professionalization:
These digital tools ensure better partner service, more efficient communication, and a stronger online experience for fans, companies, and stakeholders. During the networking evening, those present received an exclusive preview of these innovations.
One of the highlights of the evening was the panel discussion, moderated by Karl Vannieuwkerke. The panelists were:
The panel shared sharp insights about cycling today, the role of (sports) marketing, and the importance of entrepreneurship within and outside the peloton.
“I think there is a large segment of riders who have a small chance of winning in the biggest races, but do have a chance in Danilith Nokere Koerse. This is a huge asset in that spot on the calendar. Moreover, the new finish is a lot safer, which will only make the field of participants more interesting.”
“By organizing the same race for women, you immediately have a large reach and a strong name. The fact that the prize money is the same for men and women is extremely important and a powerful signal for women’s sports.”
“The combination of juniors, professionals, and women is crucial for the development of young riders. That benefits cycling as a whole.”
The networking evening at Smappee proved once again that Danilith Nokere Koerse is more than just a cycling race. With a strong community of partners, a clear vision, and continued investments in digitization, the organization looks to the future with confidence!
Danilith Nokere Koerse is more than just a race; it’s a vibrant event that attracts thousands of cycling enthusiasts. As a partner, your brand isn’t on the sidelines, but right in the middle of the peloton. You not only gain visibility, but also become part of a story that seamlessly combines sport, atmosphere and image.
Visibility:
Prominent mention on the course, signs, digital channels and communication tools.
Networking opportunities:
Access to exclusive events and VIP packages.
Media attention:
National and international visibility via TV broadcasts and press.
Social impact:
Support local initiatives and promote cycling.
Interested? Discover all the possibilities and benefits in our partner brochure.
